A quality label for products

Assortment of Valais brand products, local produce, Valais fruit and vegetables, Valais, Switzerland

The Valais brand label.

The Valais brand label certifies high-quality products from regional producers who care about their impact on the environment.

Promises of the Valais brand label

Supports the local economy

The Valais brand guarantees consumers that they are buying locally, thereby supporting the local economy.

Local raw materials and know-how

Valais brand products come from Valais. This key principle requires the use of raw materials from Valais or the use of products made from Valais raw materials.

Quality products

Every Valais brand product must meet strict specifications including stringent quality criteria.

Valais platter, gastronomie, valais wine, Valais, Wallis

Citizen commitment of producers

All certified producers are committed to respecting the brand’s values and the principles of sustainable development.

Asparagus that points the tip out of the ground Valais Wallis Schweiz Switzerland

Independent controls

Products must undergo certification checks, carried out by a neutral and independent official body, to gain the right to display the Valais brand.

Some products of the Valais brand in one picture, Wallis, Switzerland

The Valais brand label in figures

  • 4 sectors: agriculture, industry, crafts, cosmetics

  • 86 types of products

  • 287 certified producers

  • +1000 certified products