Brand identity

Above our canton’s most famous emblem, a star shines – the star of the Valais brand.

It represents the thirteen stars of the canton’s flag and thus stands for Valais in all its different guises. A Valais full of stories, laughter, songs, discussions, creativity and fascination. A Valais that innovates and is renowned far beyond its own borders. A Valais to breathe in and sense, full of sights, sounds, aromas, and flavours. A Valais where nature invites you on a journey of discovery, to surpass yourself or to experience intense moments of contemplation. A Valais where nature is generous, offering up local produce that brings people together for unforgettable shared moments.

Like a guiding star, the Valais brand will guide the canton’s development in the generations to come.