Valais brand

Summer in Lötschental, Valais

Valais is a world with a strong identity. A crossroads where life, relaxation, work and travel meet. A land with deep roots, immersed in its history but focused on the future.

In Valais, everything is about harmony: between tradition and innovation, respect for nature and for human initiatives, the rugged summits and a gentle lifestyle, the rustic and the modern, the cool snow and warm sun, and the quiet strength and Mediterranean temperament of the local residents. The Valais brand encapsulates this sense of balance and our commitment to preserving it. Five key values – humanity, excellence, movement, well-being and authenticity – shape our identity, forging strong ties and converting every visitor into an ambassador.