Values and mission

The five key values that underpin the Valais brand are humanity, excellence, movement, well-being and authenticity. They lend the brand a special strength that converts interest into fascination and establishes a powerful bond, transforming the canton into a true homeland where enduring friendships are born and every visitor becomes a new ambassador.

We want to tell people about our roots, our lifestyle, our history, our idiosyncrasies, our innovative spirit, and everything else that makes Valais unique. We want to invite them to share in our heritage and passion, and fall even more in love with Valais. Which is why everything we do can be summed up in one simple message: The best moments of your life are waiting for you in Valais.