Labels for specific actions

Thistles in summer on the fierschealp, summer in Valais, Switzerland

Our promise: to make a commitment for posterity

Valais uses different labels as a daily investment in combining quality, innovation and respect for the environment. Find out what companies are doing to shape this responsible future.

The Valais territorial brand

Borne by the ambition to build a sustainable future, the territorial Valais brand reflects a strong commitment to respect for nature, authenticity and innovation. It inspires pride in and attachment to this unique region.

Valais brand label

Committed to an authentic and dutiful Valais, the producers bearing the Valais brand label are involved in preserving local resources and enhancing the terroir through exceptional products.

The Valais Enterprise brand

Companies bearing the Valais Enterprise brand stand for a responsible and visionary economy. By identifying with innovation, the environment and society, they create services and products in harmony with current and future needs. Their commitment to sustainable corporate management and consistent development at national level is recognised by the Swisstainable Level II programme.

Valais excellence

Valais excellence, a two-pronged label of excellence: ISO and a positive economy. Equivalent to Swisstainable Level III, this label symbolises full commitment to preservation of resources, a circular economy and community well-being.

Logo Valais Excellence. Valais, Switzerland.

Swisstainable

The national Swisstainable programme supports companies and Swiss destinations in their transition to sustainable development. In Valais, local labels such as Valais Enterprise and Valais excellence are a pathway to Swisstainable Level II and Level III certifications, reinforcing the commitment to more responsible tourism.

OK:GO

With more than 3,000 points of interest recorded using the Pro Infirmis method, Valais has undertaken to make accessibility more visible and transparent. OK:GO embodies a national and Valais cantonal programme to make it easier for people to move around and promote inclusive mobility.