More than 150,000 visitors over 3 days plus thousands of yodellers, flag-throwers and alphorn-players: the 30th National Yodelling Festival in Brig provided a magnificent display of traditional Swiss customs and delighted large audiences. As part of the event, Valais/Wallis Promotion produced a music video of two yodel choirs from Upper Valais performing an arrangement of DJ Antoine’s hit song “Ma Chérie”. The clip, which blends local traditions and spectacular scenery to great effect, has become a massive hit with more than one million views on social media, but that’s not all …
Discover the long version of “Ma Chérie”, available for download as an mp3 file free of charge. Enjoy it at home, and listen to the catchy tune out and about at any time for feel-good inspiration on the go. An irresistible combination of contemporary music, ancient choral tradition, authentic local charm and the joy of singing together: that’s yodelling, 2017-style!
You can also see the video of the song, filmed with the choirs in the magnificent landscapes around the Great Aletsch Glacier, here: