Valais brand label
The Valais brand is not only a territorial brand designed to promote Valais among consumers and visitors, but also a cross-sectoral quality label that certifies Valais products. Consumers can thereby recognise easily products of superior quality from producers in the region who care about their local impact.
- 250 certified producers
- 57 labelled products
- 3 sectors: agriculture, industry, crafts
Core values :
- Quality (quality of products and services...)
- Friendliness (generosity, exchange and hospitable nature of Valais people)
- Active engagement (activity, initiative, dynamic, energy, strength, vitality, life)
- Wellbeing (quality lifestyle, joy, hedonism, balance)
To have the right of bearing the brand mark, synonymous as emblem of quality, products are subject to a careful selection process.