Valais brand label

  • 300 certified producers
  • 74 labelled products
  • 4 sectors: agriculture, industry, crafts, cosmetics



The Valais brand is not only a territorial brand designed to promote Valais among consumers and visitors, but also a cross-sectoral quality label that certifies Valais products. Consumers can thereby recognise easily products of superior quality from producers in the region who care about their local impact.

Marke Wallis Video

Core values :

  • Quality (quality of products and services...)
  • Friendliness (generosity, exchange and hospitable nature of Valais people)
  • Active engagement (activity, initiative, dynamic, energy, strength, vitality, life)  
  • Wellbeing (quality lifestyle, joy, hedonism, balance)


To have the right of bearing the brand mark, synonymous as emblem of quality, products are subject to a careful selection process. 

Promises of the Valais brand label

1. Local consumption

The Valais brand guarantees consumers that they are buying locally, thereby supporting the local economy.

2. Valais origin

Valais brand products come from Valais. This key principle requires the use of raw materials from Valais or the use of products made from Valais raw materials.

3. Superior product quality

Every Valais brand product must meet strict specifications including stringent quality criteria.

4. Commitment by producers

All certified producers are committed to respecting the brand’s values and the principles of sustainable development.

5. Independent checks

Products must undergo certification checks, carried out by a neutral and independent official body, to gain the right to display the Valais brand.